Media & Exhibition
We are led by our Chairman and Managing Director, Anup Ramavtar Goyal, who plays a pivotal role in the strategic direction and growth of our Company. With over 2 decades of deep industry knowledge and entrepreneurial drive, his focus on product quality, technology integration and market responsiveness continues to guide our expansion strategy and organizational values. Our Individual Promoters namely Anup Ramavtar Goyal (Chairman and Managing Director) and Aman Anup Goyal (CEO) remain actively involved in our operations and continues to bring his vision, business acumen and leadership to our Company, which has been instrumental in sustaining our business operations and growth. We are also supported by our experienced Key Managerial Personnel and Senior Management Personnel who have demonstrated their ability to anticipate and capitalize on changing market trends, manage and grow our operations and leverage and deepen customer relationships.
Being located in the centre of country sources with close proximity to Mumbai port, we as an Agri traders has a dual location advantage. This not only results in the reduction of the price of the end product but also makes way for speedy export shipments.
Paddy in its raw form cannot be consumed by human beings. It needs to be suitably processed for obtaining rice. Rice milling is the process which helps in removal of hulls and barns from paddy grains to produce polished rice. Rice forms the basic primary processed product obtained from paddy and this is further processed for obtaining various secondary and tertiary products.
The rice milling process begins with the incoming inspection of raw paddy, ensuring only high-quality grain enters the system. This is followed by pre-cleaning, which removes visible impurities and debris. The cleaned paddy is then transferred to a storage silo for holding before further processing.
The paddy undergoes primary steaming, then moves to soaking in hot water, followed by secondary steaming. These thermal treatments help gelatinize starch and improve the nutritional profile of the grain. After steaming, the paddy is dried at a regulated temperature, then stored in silos to stabilize moisture content.
The dried paddy then goes through cleaning and de-stoning, which remove residual foreign particles and heavier contaminants like stones. The cleaned grain enters the de-husking phase, where the outer husk is mechanically removed. This is followed by husk separation, and the husk is sent to a designated husk yard.
The product then passes through a paddy separator, which separates de-husked rice from any remaining paddy. The separated rice is allowed to rest, helping stabilize the grains. It then proceeds to a width grader, ensuring size uniformity.
The rice enters the polishing stage, starting with abrasive polishing, followed by storage in tempering bins, and then friction polishing, where bran is removed to achieve a smooth finish. Further steps include sizer grain removal, eliminating undersized or broken grains, and colour sorting, which detects and removes discoloured grains. Length grading ensures uniform grain length, and any rejected grains are separated at this point.
The final product is stored in a silo, then packed and sent for transportation and shipment. Throughout the process, emphasis is placed on cleanliness, uniformity, and bran removal to meet high-quality standards.
We pay emphasis on packaging to ensure the safety of rice during transit. Besides, packing is also arranged as per the requirements of the buyer. In the last few years, we have been successfully managing the concept of Private Label Manufacturing with continuous exports as per our clients need.
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